Saturday, October 31, 2009
Isagenix- A Review
Isagenix founders Jim and Kathy Coover bring many years of success in network marketing and the nutritional industry to their business. The founding principle of the company is cleanse replenish, revitalize. Their products are specifically designed to help people achieve and maintain their ideal weight.
The first part of the Isagenix program begins with nutritional cleansing of the body for revitalization. Their definition of cleansing is fasting and drinking herbal remedies; it is supposed to promote optimal health. The particular process they advocate is alternating shake days, where 1-2 meals are replaced with Isagenix shakes, soups and bars. The third meal is supposed to be a low calorie nutrient rich meal.
They offer numerous products in the cleanse category. A 30 day cleanse, the cornerstone of the cleansing program heads off the list, along with a 9 day cleanse and their Ionix Supreme. There are also nutritional supplements, antioxidants, and Isagenix greens to replace substances lost in the cleansing process.
Isagenix maintains a scientific and technological advisory board comprised of medical and health professionals. These individuals provide input on new and existing products.
Isagenix makes no mention of specific product formulations. They are concerned about other companies producing knockoffs. Since their products are classified as foods and dietary supplements they cannot be patented, nor does the FDA monitor their manufacturing and labeling processes. The company does state that their ingredients are patented and that their practices are generally recognized as safe. On the website there is a table of allergens with each of the products listed.
Isagenix is committed to improving the health of its customers. To that end, they have organized a yearly $150,000 Isagenix Body Challenge for their preferred customers and Isagenix associates. There are many winners who take home as much as $10,000.
Isagenix offers its associates 5 ways to make money. Their goal is to create more 6 and 7 figure earners than any other company. The website includes coaching calls to inspire people to change their lives. There are also video clips featuring Kathy Coover. They encourage their associates to build their businesses by sharing their stories.
Isagenix seems sincerely committed to improving the health and well being of its customers. They emphasize that their nutritional systems are not diets. They believe they offer consumers a complete wellness system. Many of their customers are also associates, which seems to bolster the company's claims of the products' quality and effectiveness.
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